Born and raised in the Pacific Northwest, Brock Lynch’s childhood was shaped by long days spent camping, fishing, and occasionally getting into just enough trouble with family and friends to build character. But more than the landscape, it was the men in his life who left the deepest imprint — his father, grandfather, and great-grandfather — fun loving men who believed in grit, hard work, showing up, and taking care of your own.

brock was particularly close with his grandfather, Bill “Mac” McIntosh.

Mac was a Navy veteran with calloused hands, a sharp tongue, and a heart larger than life. He was rarely still. He fixed what was broken, built what was missing, and when there was a gathering, he was at the center of it — tending the barbecue with a cold beer in hand, telling stories, serving food, and making sure everyone felt welcome. He didn’t call it hospitality. He simply believed that if you had the ability to take care of people, you did.

Later in life, Mac found even deeper purpose in serving those less fortunate. When he passed, Brock and his family discovered a collection of tools — many appearing unused. It was eventually understood that Mac had purchased them not for projects of his own, but so he would always be ready when someone else needed help. If a neighbor called and he didn’t have the right tool, he would buy it — even if he never used it again. Being prepared to serve mattered more than efficiency.

To Brock, that was hospitality in its purest form:
show up prepared, solve problems, take care of people without keeping score.

That ethos became the foundation of Open Container Hospitality Group and the inspiration behind the Lucky Penny brand.

With nearly two decades in and around the hospitality industry, Brock has built a career rooted in both creativity and operational rigor. He co-owned and operated Wooden City Tavern, a casual dining anchor in Seattle’s Green Lake neighborhood, and was the creative force behind Tinsel Town & Santa’s Surf Shack — one of Seattle’s most successful holiday pop-up concepts. He has led beverage programs for multi-unit restaurant groups, consulted for numerous Seattle establishments, and served as a brand ambassador and sales manager for House Spirits Distillery, building a deep understanding of hospitality from bar top to balance sheet.

Today, as founder of Open Container Hospitality Group, Brock oversees development, operations, and culture across Lucky Penny BBQ, Bonanza Coffee Co, and Hotel Arizona. Known for his hands-on leadership style, he is as likely to be found seating guests or tending bar as he is walking a construction site, building financial models, or shaping long-term strategy. His work blends design, discipline, and heart — always grounded in the belief that hospitality is both craft and responsibility.

At home, Brock spends his time with his wife, Kirsten, and their two sons, Odin and Oscar. The outdoors remains a constant — fishing, hunting, camping, or chasing long roads on his motorcycle — reminders of where he started and the values he carries forward.